Did you know people shoplift boxes of condoms more frequently than any other item found a pharmacy’s shelves? Think about it for a second. The reason becomes fairly obvious: people are too embarrassed to be seen with condoms in their possession, let along buying them. And perhaps you’re one of them?the “embarrassed,” not the “shoplifter,” that is? Afraid a friend might enter the pharmacy at the point of purchase. A family member. A neighbor. Your boss! Even confronting the cashier who rings up your, um, purchase, or the person standing behind you in line is a potential source of discomfort. Suddenly anyone you encounter equates what you’re holding with your blushing face, immediately realizing what you’ll be (or at least hope you’ll be) doing that evening. Of course, you could be among the brave who march straight to the counter, box in hand held like it were a trophy, greeting everyone as you go. If you are, you’re luckier than many who become overwhelmed to the point of simply replacing the box and leaving, or, because they cannot do without, shoving the condoms into their pocket and, well, hoping they remembered to lace their sneakers tight that morning.
Of course harrowing experiences for the easily embarrassed do not limit themselves to the pharmacy. In fact, have you ever considered what books people shoplift most frequently from your local bookstore (to likewise avoid embarrassment)? If you guessed self-help books, you’re right. (Interestingly, as a genre, they still manage to outsell any other category on the shelves despite the hordes of shoppers with particularly sticky fingers and deep coat pockets). And not just self-help books related to sexual techniques, marital problems, infidelity or other relationship issues, but also those related to our physical well being, i.e. how to(s) on Health & Fitness.
For example, you may have an issue with acne, bad breath or your weight; browsing the self-help section for a cure of fitness regime only indicates to others that you’re self-conscious about what may be equally obvious to them. Or, you may have an issue with something previously unrecognized by the public including premature ejaculation, intense social anxiety, or warts that suddenly, even without witnessing your issue firsthand, become apparent to others as you flip through titles on the latest remedies. Thus self-help books, while partly the bookstores “bread and butter” are also their “condoms,” so to speak. Shoppers, likewise, are not only too embarrassed to be caught browsing the self-help shelves, but are doubly embarrassed to then parade throughout the store carrying whichever book applies to their specific issue or perceived inadequacy, only to hand it over to a cashier, immediately letting him or her in on the shopper’s previously kept secret. Harrowing indeed.
But, instead of either not buying a book because you are too embarrassed (thus allowing whatever issue ails you to fester and grow), or worse yet shoplifting what is supposed to be self-help, not self-hurt, and potentially subjecting yourself to criminal charges or jail time, you can now find similar information, and often the exact same books, online in an eBook format. Any reader, formerly too embarrassed or otherwise noncommittal about owning up to and confronting their respective issues, perceived inadequacies or habitual vices, can now pursue the diets, cures and other life-enriching methods from the comfort and privacy of their own homes. No more scouring the bookstore shelves or entering the diet center beneath the scrutiny of the public eye. Thanks to Health & Fitness eBooks, anyone can conduct the requisite in-depth and educated research needed to tackle their problems and improve their life, head on, without further worries about answering the prying questions of peers or enduring the judgment of family members.
Download a Health or Fitness related eBook when you want, on your terms; leave a printed version lying about, or keep the digital file tucked safely away on your computer. The choice is yours. Let everyone know (friends, family, neighbors, even your boss!), or limit those who know to those you trust or even to no one at all. Either way, you can begin improving your life immediately at a level of comfort you deserve.
Begin by conducting your research thoroughly, and with the knowledge that eBooks related to Health & Fitness just like their counterparts on the bookstore’s shelves, tackle virtually every issue under the sun, under your roof, or simply within yourself, from how to conquer panic attacks to asthma, jet lag to unsightly moles; turn fat into the muscle mass, a belly into bulging biceps or voluptuous breasts; or even learn to maximize your mind’s potential.
Finally, eBooks, now that most experts write them in addition to their tangible world publications, offer methods to improve your life that simultaneously accommodate any and all lifestyle choices and belief systems. Examples included hypnosis practiced while sipping a cup of coffee before work, natural alternatives that appease both body and spirit, with or without supplements, some secular, others associated with religious practices, and so on. Whatever your lifestyle or beliefs, you’re likely to find a cure for your ails or a program for your future, without necessarily breaking the bank, and perhaps most important, without the embarrassment of confronting your issues with the whole world watching? Now, if only the same could be done for that box of condoms?
Copyright 2006, Robert K. Blanc. All Rights Reserved. Reprint or reposting of this article permitted only in its entirety with the below resource box included and unchanged.

Now, as we all know, one of the main reasons people use the internet is to search for information. By providing people with this information we can make money. We simply find out what it is that people are searching for, and then provide them with it. Simple, yes?

OK, now heres the thing. If you can optimise your website to show up whenever people in your niche market search for information on that subject, the potential is there to make a huge amount of money online. For example, if someone typed in acne cure and you are the top website (or even in the top ten) in google for that search term, you can pick up loads of free visitors to your site and explode your online income.

You are probably thinking, as so many do, that topping the search engines is the preserve of large companies, or those with massive budgets. So you will be pleasantly surprised when I tell you that the truth of the matter is that its actually free when you know how. Im going to show you how to top the results for your keywords related to the service or products you sell. We are going to be able to do it quickly, relatively easily, and most importantly, without spending a single penny.

Right, so where do we start? The first thing you need to do is create a large list of keywords directly related to your niche or service. We do this by using http://www.freekeywords.wordtracker.com So lets say you were selling a product on How to grow the perfect rose garden. You would go to that link and type in rose garden. Now make a huge list of all the keywords that show up that are directly related to rose gardening.

Once you have a list of around 50 or so keywords you are ready to start optimising your site for the search engines. Please dont let the name search engine optimisation (often abbreviated to SEO) put you off. Its not as technical as it sounds, and you certainly dont need to be a techie whizzkid to be able to do it. Do it correctly and it doesnt have to be technical at all.

OK, you have your list of keywords. What do you do with them? By writing an article focusing around one of the keywords you found, then adding it to your site, you have an optimised web page, thats it in a nutshell. So lets say you wrote an article on rose gardening design that was optimised correctly and then added to your site, you can rank well and get free traffic from one 500 – 700 word article. At the bottom of the article you can link to your sales page selling your product or service.

By writing an article that is optimised for search engines, and adding it on a web page on your site you immediately have a web page that can rank very well. The key to writing good SEO articles is to be true to the subject at hand. Make sure that your article contains relevant information, and a substantial proportion of keyword scattered throughout your article. Include a keyword or phrase in the title of your article. Also include a minimum of two keywords or phrases in the beginning and ending paragraphs of your article.

Finally, scatter keywords in the body of your article. If you have a 500 word article, aim for a minimum of one keyword or phrase per paragraph. Write your article for your product, dont just put keywords in for the sake of it. Do not force the keyword issue. Your articles must be forthright, literate, easy and entertaining to read. Some writers sacrifice grammar and content for the sake of a keyword placement. Dont do that. When searchers are directed to an article of yours that happens to contain sloppy grammar, bad spelling, and an untidy look, they may just decide to look elsewhere.

Article writing is not difficult. However, if you feel that you dont want to do it yourself for whatever reason then it is very easy using one of the many freelance wesites available such as www.elance.com to find a writer prepared to do it for you, the finished article will be yours, with your copyright, and should not have cost a fortune. Articles of between 500 – 750 words ranging between $1.00 and $15.00. Just be sure to communicate fully with the writer you choose so they are totally aware of your requirements. Dont be afraid to ask for previous work samples, and dont necessarily choose the cheapest. It may be a good deal, but do your homework. One way is to ask him (or her) to provide one article for you, in exchange for which you pay them for that one article and use it as criteria for judging their qualifications.
Well thats one way to optimise your site using keywords. Simply write an optimised article, turn it into a webpage dedicated to that keyword and add it to your site. Try it, the worst can happen is you lose a little time ( but surely learn a lot in the process) but you could well be pleasantly surprised at the results.br
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Multi Level Marketing, also known as MLM, is basically the direct selling of products and or services via an independent representative. You would sign up with a MLM company such as ACN and start marketing their products. For every product you sell you will earn a commission. There are 2 ways you make money with MLM. The first way is by selling the products and the second way is my recruiting other sales reps that will also sell the products and recruit sales reps of their own. With ACN you are paid a residual income on every product you sell. This basically means you do the work once and get paid for as long as the customer keeps the service. You will also receive residual income on all the sales your downline or recruits make. Multi-level marketing is all about marketing a product or service multiple levels deep. The more products you sell and the more recruits you have selling the products, the more money you will make. MLM has a bad rep but in all honesty, its a great home based business opportunity for the right person. If you are self-disciplined and have great time management skills, you could be very successful at this type of business model. Once you have build your customer base and your downline to a certain level, you can literally stop working and live off of the residual income alone. With ACN you will be offering services such as wireless, internet, home security and much more. All of these services are in very high demand and will be for many years to come. If you position yourself correctly you could be bringing in a nice monthly income within a few short months.

To learn more about the ACN home based business opportunity please join us for a free webinar by registering at http://www.AcnDominators.com.

Here is a step by step guide on writing a winning sales letter. Follow these procedures and you will have a letter that will boost your sales, no matter what you are selling.

Step 1: Start with a strong headline
The headline is the most important aspect of the letter, and it must be in bold, large, eye-catching print. It must also be compelling enough to make the reader continue reading. Write at least 50 headlines, show them to colleagues, and pick the one that seems strongest.

Step 2: Write the copy
Work on the body of the letter, and make it personal and friendly, as if you are talking to a good friend. Include a good story in the copy. This is very important. Everyone loves a good story, and this is the perfect way to draw the reader in. If you are writing a letter for an acne product, talk about how you once had really bad acne and were embarassed to go to social events, etc. or whatever.

Step 3: Create at least 1 or 2 bulleted lists
People read bullet points. So make a list of the main benefits of your product, and create your list. Emphasize how the product will benefit the buyer, (do not just list features). Include this list in the main copy to break up the text and create variety.

Step 4: Use testimonial boxes
Gather testimonials for your product. You can do this by offering the product for free to a number of people, in return for their feedback. Then put these testimonials in colored boxes, and sprinkle them in over the body of the text. Testimonials are very powerful and lend credibility to your claims.

Step 5: At the end, slap on a guarantee
People love guarantees, and they have been shown to increase the number of sales. The best ones are 60 or 90-day money back guarantees.

Step 6: Create urgency and a call to action
This should also come toward the end. Tell the reader you only have 100 copies left of your book, or whatever. You must include something that compels the reader to buy now, not next week.

Step 7: Include FREE bonuses
Everyone loves getting more than what they paid for. Include at least 2 or 3 bonuses at the end, and make sure they are valuable things that somebody would normally pay money for.

That’s it! Make sure you reread the letter, get feedback, and check all grammar and spelling. Writing a good sales letter is a skill and your first few attempts might not produce the best results. Keep improving your sales letter, and test different versions to see if you can improve the response rate (this is called split-testing). And finally, read lots of sales letters written by other people. Save the ones that are so good they got you to buy. The best way to learn is to dissect what the pros are doing.